The Retail Marketplace has always been a rapidly changing landscape, but never more so than right now. Technological innovations, information availability and economic forces are changing consumer shopping habits and accelerating the rate of change in the retail marketplace. Retailers must learn to adapt and transform their business models or risk perishing.

In this paper, we discuss the five drivers that are not just shaping the retail marketplace of today, but also are setting the stage for profound changes in the future. They are: The Amazon Effect, The Connected Consumer, The Evolving Retail Paradigm, Technology Innovation, and Progressive Risk. Each of these drivers have resulted in their own profound changes; however, taken together they represent a significant shift in the marketplace, with great opportunities and perils in the way the retailers and consumers interact in this new paradigm.